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2026 Beijing Auto Show | Hyundai

Beijing

Client:Hyundai Motor

Work:Creative design, build-up, operations

Project Time:2026-4

The booth design centred on the IONIQ brand zone, featuring "The Origin" sculptural architecture and immersive display area, an introduction to IONIQ's global quality and safety credentials, a future technology showcase, and a dedicated 2026 FIFA World Cup zone.