Client：AITO

Work：Creative design, build-up, operations

Project Time：2025-9

At IAA Mobility 2025 in Munich, AITO delivered a breakthrough presentation on a 600 m² stand under the theme "Intelligence Redefining Luxury". In design, it pioneered the "Boundless Intelligence" immersive space, integrating the intelligent cockpit, interaction systems and vehicle architecture into a perceivable technology ecosystem and redefining the luxury experience. In execution, a new-product launch was interwoven with immersive artistic performance, so that technical narrative and human rhythm together communicated precisely how the vehicle makes intelligent decisions in complex scenarios. The project explored an effective path from feature display to intelligent experience, and demonstrated — through a highly integrated, scenario-based approach — the innovation and delivery capability of Chinese intelligent manufacturing in the premium new-energy segment.